TBD Design 2026 ©
Logos, brands, websites and collateral that feel right, read clearly, and actually get used. See more below.
01
Strategy
Good design starts long before anything is designed.
Strategy is about understanding what sets your business apart, where it fits in the market, and how it should be experienced. From there, I establish clear foundations that guide every visual and written decision so the brand feels consistent and credible.
This can include:
- Brand positioning and key messages
- Planning how people interact with your website
- Deciphering complex ideas into simplified visuals your customers understand
- Smart, cost-effective solutions for websites, print and production
This is particularly important for websites, where decisions about content structure, navigation and user experience can have a major impact on how effectively the site performs.
The result is a brand with clarity and direction. Not just something that looks good, but something that works.
02
Design
Once the foundations are right, everything else becomes easier.
Brands become memorable through repetition and consistency. I make sure the details are right, so your brand remains recognisable over time rather than becoming diluted (I’m looking at you, random Canva templates!) This includes:
- Logo design and core brand marks
- Brand guidelines and assets
- Digital and print collateral
- Reports and multi-page documents
- Signage and large-format graphics
- Social and campaign graphics
03
Websites
Often the hardest-working part of a brand.
They’re where people research your business, compare you against competitors and decide whether you’re worth contacting. A well-designed website should do more than look good. It should guide visitors, communicate clearly and support your business goals.
In a time when many websites are generated from the same templates, stock imagery and AI-written content, custom website design can be a genuine point of difference. It helps create a memorable experience that reflects your business rather than looking like everyone else’s.
Every project starts with understanding your audience, your content and what action you want people to take. The result is a website that’s not only visually strong, but strategically designed to work.
I typically offer two website approaches, depending on your needs, timeline and budget: Custom designed websites, and a more budget-conscious option using Squarespace.
More About Websites04
But wait, there’s more
Design for Established Brands
Not every project needs a full rebrand.
Many businesses already have an established brand and simply need a designer who can work within it accurately, consistently and professionally. I regularly work with councils, consultants, organisations and professional services to produce material on brand and on time. This includes:
- Annual and corporate reports
- Submissions and tenders
- Infographics and data visualisation
- Presentation and proposal templates
If you have detailed information or dense content that needs to be explained clearly, this is where I do some of my best work.
Touchy-feely
A brand doesn’t just live in a style guide. It lives in the physical world.
I regularly design and coordinate a wide range of branded applications, working directly with printers, signwriters and suppliers. Things like office signage, vehicle wraps, reception and entry statements, wayfinding systems, uniforms, billboards and other large-format displays.
FAQs
How much does everything cost?
Good question. It’s like asking “how much for a new kitchen?”, it really depends on what you need and your budget.
Nearly every project is scoped and quoted based on your needs. I’m always happy to discuss budgets and how to get the best “bang for buck”.
Many clients that I’ve worked with for some time are happy with an hourly rate, and trust that I produce quality work, efficiently. I’m always upfront and clear about costs before starting any project.
Can’t AI just do what you do now?
Sort of.
AI is becoming a useful tool and I use it myself. But tools still need direction.
Most businesses don’t struggle with creating a logo, writing a paragraph or building a website anymore. They struggle with knowing what they should say, how they should present themselves and how to stand out from competitors doing exactly the same thing.
When it comes to websites, AI can certainly create pages and layouts. The problem is that many of those sites end up looking and sounding remarkably similar. The value of working with a designer is creating something that reflects your business, communicates clearly and gives people a reason to remember you.
Be careful of AI slop.
You may have noticed there’s already a fair bit of pushback against AI, and if people suspect that’s what you’ve used, they’ll move on quickly.
And finally, for you nerdy people, there’s a term called the effort heuristic. This is where people judge the quality or value of an object based on how much effort went into making it.
What type of clients do you work with?
I work with a mix of start-ups, small businesses, consultants, organisations and government clients. No job is too big or too small.
Do you offer logo design only, without the full brand?
Yes but it’s rarely the best outcome. A logo is just one part of a brand, not the brand itself.
While a logo helps identify your business, a brand is built through how you communicate, how you look across different touchpoints, and how people experience your business over time. Tone of voice, colour, typography, messaging, consistency and clarity all play a much bigger role than a logo alone.
Will we be able to update documents ourselves?
In an ideal world, I’d love to manage all the brand work myself but I also get that this is not always the most practical or cost-effective option.
Where appropriate, I create practical templates and brand tools that allow you to take control of your brand day to day. This can include Word or Canva templates for reports, proposals, social content and other print or digital applications, all designed to stay on brand and be easy to use.
And if you need a hand down the track, I’m always happy to jump back in or provide feedback.
What’s the best way to get started?
Send through a quick outline of what you need, or even just what’s not working. I’ll get back in touch, often organise a catch up in person or online, and take it from there. If I have enough information, I’ll provide an estimate to give you an idea of budgeting.
Get in Touch
What’s the design solution for you?
That’s To Be Decided (TBD)
