Hungry Runner

Brand refresh, tone of voice and website design for a Townsville-based run coaching business.

Hungry Runner already had a name and a following. What it needed was a brand that matched the coaching behind it. The old logo was soft and hand-drawn, so I refreshed it into a bolder, tall condensed wordmark that reads confident on a race bib or a website header.

The colour palette is pulled straight from running itself: bitumen, forest, sand and sky, with a hit of fluro yellow for energy.

The brand statement, “It’s not just about running,” highlights the love and benefits of running: Physical and mental health, fitness, friendships and community.

From there it was building out the website, from hero through services, coaches and pricing, tied together with a custom icon set.